Punjabi International Film Academy Awards
Punjabi films are finding an increasing popularity outside India thanks to rapidly increasing Punjabi population and good quality of Punjabi films made in recent years. Ontario, Canada has one of the largest Punjabi population (approx 350,000) outside India. Punjabi is the 4th largest spoken language in Canada which is now considered a key market for Punjabi films. Punjabi films continue to be aggressively marketed in Canada and other parts of the world like US, UK and Australia. Despite the long history of the Punjabi film industry, the dominance of Punjabi people in Bollywood and the increasing popularity of recent Punjabi films there is no major Award function dedicated to rewarding excellence in Punjabi films. After consultation with a large number of Punjabi film personalities, community leaders and members of the Canadian Government, given their enthusiastic response, Parvasi Media Inc. decided to launch the very first Punjabi International Film Academy Awards (PIFAA) in Ontario Canada.
" PIFAA will witness a four hour Award function, full of entertainment with performances from leading Punjabi actors, singers and performers alike. Over 100 renowned stars, producers, directors from the Punjabi film industry are expected to attend the inaugural PIFAA function at the Air Canada Centre, Toronto, Canada. The PIFA Awards consist of 15 categories and will recognize Punjabi films from across the world. Punjabi films from Pakistan will also be included in a special category, leading Pakistani film personalities will be invited to PIFAA 2012. "said OM Puri - Actor.
In addition to the Award function there will be several events to create excitement in the community. The series of events will be a celebration of Punjabi films, music and culture. The PIFAA Weekend 2012, Ontario would consist of:
PIFAA Meet, Greet & Dine with stars at Tandoori Flame 2nd August at 6:00 p.m.
Opening Press Conference: 3rd August
Punjabi International Film Academy Awards: 4th August 2012, Air Canada Centre, Toronto.